AEG — The Care Label Project
Together with the awesome team at House of Radon, we created The Care Label Project for AEG. They wanted a campaign that would turn today's laundry habits around. The Care Label project was the way for appliance makers, designers and manufacturers to inspire, educate and update the way we all care for clothes.
We created four main short documentaries, four prerolls, teasers and loads of social media assets, as well as an own care label! You can find them all of them here!
House of radon / 2017
Agency: House of Radon | Creative Director: David Dworsky | Producers: Johanna Gradin, Kasper Ölander | Motion Design: Karolin Gu | Design: Carl Ulfstedt, Camilla Uhlén | Editing: Gabrielle Riggir, Anton Norén, Olartia Redondo | Music: Carl Åborg | Production Company: House of Radon